Our Story

Made for Every Ride

VELO was founded in 1979 by Stella Yu with a clear purpose: to meet the individual needs of every cyclist through thoughtful bicycle saddle design.

What began with a dedication to building better bike saddles has grown into more than four decades of experience in ergonomics, materials, engineering and manufacturing.

Today, that same rider-focused approach guides every product VELO creates—from comfortable city bike saddles to performance-focused racing saddles. VELO studies how people ride, refines every detail and works to make every journey feel better.

Our Approach

No two riders are exactly alike.

Riding position, bicycle type, distance and terrain all shape what a rider needs from a saddle. That is why VELO develops different shapes, support levels and technologies for different kinds of rides.

VELO Saddles Europe

This online store is operated by MAZHOU LIMITED, an authorised distributor of VELO ENTERPRISE CO., LTD.
For enquiries about orders placed through this website, please contact support@velosaddleseu.com.

Urban Series

Comfortable, supportive saddles designed for city streets, daily commutes and relaxed weekend rides.

Explore Urban Saddles

Racing Series

Performance-focused saddles engineered for responsive support, pressure relief and efficient riding.

Explore Racing Saddles

Since 1979

Brand History

From one better saddle to more than 50 million saddles trusted by riders worldwide.

1979–1989

The Beginning of VELO

VELO ENTERPRISE CO., LTD. was founded in 1979 by Stella Yu, with a focus on bicycle saddles. In 1987, VELO opened its second factory in Taiwan and expanded its product range to include grips.

1990–1999

The First Steps Abroad

VELO opened its third factory in Shenzhen and exhibited at a bicycle trade show in Germany, marking an important step in its international expansion.

2000–2006

Expanding Products and Production

VELO expanded production to include GEL bar tape, grips and bar tapes, established a fourth factory, and sponsored professional cycling teams.

2007–2009

New Brands and New Markets

VELO launched the Senso and Plush saddle brands, entered retail and aftermarket sectors, and continued its global expansion.

2010–2018

Design and Carbon-Fiber Innovation

VELO expanded its saddle design services and advanced carbon-fiber construction and rail manufacturing, followed by a refreshed global brand.

2019

A New Generation

Second-generation entrepreneur Ann Chen prepared to take the helm and lead a new chapter for VELO.

2025

More Than Four Decades of Making Every Ride Better

By 2025, VELO had built more than four decades of experience in rider comfort, ergonomics and saddle craftsmanship. More than 50 million VELO saddles had been sold worldwide. From daily commutes to performance-focused rides, every saddle reflects the trust of cyclists around the world and VELO’s enduring commitment to making every ride feel better.